Sports money, explained · New breakdowns daily

The money behind the biggest stories in sports.

Contracts, buyouts, bonuses and cap tricks, explained in under a minute. Fast, factual, animated breakdowns posted twice a day.

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RAVENS QB ROOM
BRISSETT TRADE
AIYUK, FROZEN
OKCJalen Williams · $287M extension KCPatrick Mahomes · $1.3M salary TENJeffery Simmons · paid $25.3M, then traded PHIJalen Hurts · $1.2M base salary PHISaquon Barkley · 4 void years OKCJalen Williams · $287M extension KCPatrick Mahomes · $1.3M salary TENJeffery Simmons · paid $25.3M, then traded PHIJalen Hurts · $1.2M base salary PHISaquon Barkley · 4 void years
Our first 28 days · Oct 7 to Nov 3, 2026

0 views in our first month.

Paper Trail launched in October 2026. Every number on this page comes from the platforms' own analytics.

INSTAGRAM
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views · 433 new follows
FACEBOOK
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views · 484 new follows
YOUTUBE
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views · 271.9 watch hours
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of our views come from people who don't follow us yet. The algorithm is putting Paper Trail in front of new sports fans every day.

Sources: Meta Business Suite, YouTube Studio
The receipts

Content that travels.

Our biggest breakdowns so far. One story, one number, explained so it actually makes sense.

VERIFIED
PAPER TRAILTOP BREAKDOWNS · FIRST MONTH
Jalen Williams' $287M extension
INSTAGRAM VIEWS · SINGLE REEL
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Titans pay Simmons $25.3M, then trade him
FACEBOOK VIEWS · 29S AVG WATCH · 239 NEW FOLLOWERS
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Jalen Hurts' $1.2M base salary
INSTAGRAM VIEWS
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Mahomes' $1.3M salary, explained
AVG SHARE OF VIDEO WATCHED ON YOUTUBE
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@PAPERTRAILSPORTSTHANK YOU FOR WATCHING
New · YouTube deep dives

Weekly. Broadcast style.

Long-form breakdowns with ESPN-style motion graphics, real player cutouts and the full story behind the number. Room for a full sponsor read.

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Episode 1The Credit Card Trick
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Who's watching

Adult men. U.S. sports fans. On their phones.

79–97%
MEN

YouTube viewers 96.5% · Instagram followers 87.8% · Facebook followers 78.8%

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AGED 25–54

Share of YouTube views. Instagram followers peak at 35–44.

0
UNITED STATES

Share of YouTube views. Facebook followers 94.7% U.S.

0
MOBILE

Share of YouTube watch time on phones.

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Ways to work together

Put your brand in the story.

Every partnership runs across Instagram, TikTok, YouTube and Facebook, made in-house in our broadcast style.

01Sponsored ShortA short brand read and your logo on the end card of one of our daily breakdowns.
02Dedicated breakdownA full Short built around your product, launch or story, told the Paper Trail way.
03Series sponsor"Deadline Money, presented by you." Your brand on every episode of a running series.
04Long-form integrationA 60 to 90 second read inside a YouTube deep dive, plus your link in the description and pinned comment.
partnerships@papertrailsports.com
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